There is a serious overcapacity problem in China's lighting companies

The lighting industry has always been regarded as a highly profitable industry, so more and more companies have chosen to cross-border development, and the lighting market has been overcrowded for a time. Due to the blind production of enterprises, the slowdown of industry development and the loss of rigid demand, the phenomenon of overcapacity has become prominent.

 

Lighting companies have problems with excess capacity

 

Now, the promotion of lamps and lanterns has become increasingly fierce. In particular, group purchase promotion is even more arduous. There will be group buying activities in large or small festivals or anniversary celebrations, or even in the days when the eight-month-old will not be able to win. Although these group purchase activities benefit consumers to a certain extent, they also show the weak sales status of lamps and lanterns from the side. The lighting industry has always attached importance to the scale and sales, while ignoring the core technology of the products and the selling rate of the lamps, the majority of lighting companies have the problems of overcapacity and large inventory.

 

New business model has become the mainstream of lighting sales

 

At the beginning of the lighting industry, it was influenced by the shopping malls. How much production capacity a lighting company can have is the key to its success. Higher production capacity means that you have a higher market share. After years of development, the lighting market, especially the rise of e-commerce, has changed the long-term shopping habits of consumers. The new business model has become the mainstream of lighting sales, but because of the low threshold of lighting fixtures, many SME owners do not realize the changes in the industry and do not take the initiative to change the industry and business model. The

 

Small and medium-sized enterprises cannot understand the final development direction of the industry. However, large-scale enterprises have been relocating in the lighting industry for many years and have felt sensitive to a new round of revolution in the lighting industry. However, when the ship is difficult to turn around, many models have already been established after the company is enlarged. To maintain the stability and profitability of the enterprise, it is very difficult for business owners to display the courage of the warriors to actively seek for reforms, resulting in a nausea cycle. Form a tail can not afford to lose momentum.